Introduction In today’s fast-paced business world, maintaining an edge of the competition is essential. Market research has always been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are reshaping how businesses gather, analyze, and utilize inform

Overview Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape is the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing has captured the attention of businesse